Duo, World Machine caught up with Beats of London to tell us about their new single and how they hope to bring a new warmth to the music scene.
Leaving a band to explore new avenues can be taxing, but sometimes it just feels right. This was the case for Jack Shea and Naz Kalsey. Formerly of band Smashing Lights, the duo parted ways from the group they'd been part of for two years to pursue a new sound. Drifting away from the indie rock they knew, World Machine was formed and headed for a different path.
"World Machine was the beginning of an exploratory mission into contemporary RnB production and funk music."
But don't be mistaken, World Machine aren't just about sticking with one sort of music. They proudly maintain that their music doesn't just fit in to one genre and trying to fit it in to one box devalues it. They draw influences from a variety of genres; indie rock, UK garage, soul and more. It truly is a new time for the band.
'Affection' is the debut single of this new era for the band. They initially took time to experiment and find their sound. Jack told us that the five tracks they were working on last year were much darker and more electronic than the songs they write now. Indeed, 'Affection' is a fairly light song. The vocals are uncomplicated while still providing depth and the simple electronic melodies are melancholic and yet upbeat.
The band maintain that the story isn't about anyone in particular but is "inspired by a number of people that feel lost sometimes and all they need is someone to be there for them and give them affection." The lyrics combined with the light tone convey their idea of "brining tenderness back into contemporary music"
"It is definitely a departure from previous lyrics that I have written before with the idea of bringing tenderness back into contemporary music."
Indeed, World Machine's aesthetic very much fits with warmth and the colour and brightness they want to convey. The use of pink in photos and content for this track represents the overall feeling of tenderness. Interestingly, Jack described how as writers and composers he and Naz have a mutual outlook of seeing colour within music. For them, pink reflected the brightness and warmth of this single.
Check out the new single below
Words by Alex Goldsmith
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